Rosepapa Creative Newsletters 
fresh results. Spring.10. rosepapacreative.com
In this Issue:
Building a Strong Foundation
The Foundation: Your Website
Curb Appeal: Your Brand
The Tools of Promotion
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Building a Strong Foundation
In this issue the focus is on building a strong
foundation in marketing. For many small businesses marketing is frustrating and often
overlooked. The frustration comes from not knowing how to do it and not being able to afford it.
There are so many aspects to marketign and your website is just one.
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The Foundation: Your Website
Having an effective website is the first step in the right direction towards building a strong marketing foundation. Your website is the front door to your business. The online face to your services, the vehicle for you to drive your messaging.
• Does your website present a clear understanding of what you are selling or offering?
• Is your website inviting? Do people want to venture past the home page and take a look around?
• Is it unique and does your website provide value to the visitor?
Or is your websites like a spec home; does it look like every other website in your industry?
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Curb Appeal: Your Brand
What is it that draws someone in to take notice? What is the experience that expresses the “Wow!?”
Tons of books have been written on the psychology of branding and purchasing. One book in particular
that stands out to me is a book that I have on my shelf “Emotional Branding: How successful brands gain the
irrational edge.” The book goes into depth on the emotional connections that people make with brands
and how to make your own product or services stand out visually.
Visually representing and presenting a product or service is really an art. Just like writing about a product
or service, visually representing the product or service hits on a deeper emotional level. One person loves the green
logo and another doesn’t. Design is subjective to the viewer. However, design must also make sense and
deliver the concept and message with clarity to the intended audience. For instance, I would not want to
design a glossy, cartoonish, hot pink logo for a fortune 500 company (in most cases!).
So what does this artsy-fartsy stuff mean for your business?
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The Tools of Promotion
You have your website, it looks great, sounds great and you are ready to invite the world in. You’re waiting at the door looking up and down the Internet highway for the visitors to flock in.
Before they flock in, let’s make sure they find you! How are they going to find you anyway?
Before they can find you let’s make sure you have the backend in order...
Read these three tips to improve your results.
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Contact Rosepapa Creative For:
• Web Design
• Logo Design
• Print Media:
Brochures, Business
Cards, Event Materials,
and Promotional
• Copywriting
• Marketing Strategy
• Blogging
• And More!
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