Spotlight: Arizona Design Center

Category: Interior Design Resource

Located in Scottsdale Arizona, The Arizona Design Center is a community of 17 showrooms dedicated to providing the most unique selection of decorative products available in the Southwest. An enduring presence in the design industry for over two decades, the Arizona Design Center services the trade in Arizona. Shown left is the new home page.

Problem:
The Arizona Design center website was outdated and did not present an integrated cohesive look and feel for the Center. It did not represent the modern and sophisticated experience that the Center delivers to their guests.

Challenges:
Get everyone on the same page: deliver a solution that all committee members could agree on since each had their own unique ideas regarding the website's design. It was important to present the website and the landing pages for each of the showrooms consistently and not give any preference to one showroom over another.

Inconsistent design. Inconsistent color, styles and branding throughout the website.

Images and content: While having a good variety of images is always good, in this case there were so many images that we had to take the time to really plan and balance out the images while keeping the website clean and fast.

Dual marketing messages. Integrating marketing strategies that promote the Centers clients; Interior Designers and keeping the 'fit' true to the brand at the Arizona Design Center.

Solution:
Created a custom look that is contemporary and modern. If you visit the Center you will see an obvious tie in to architectural features and colors on the website that are the foundation of the architectural elements in the Center.

Devised and created templates for each showroom that were consistent in delivering a cohesive look and message for the Center. The landing pages for the showrooms and Interior Designers flow with the overall design created for the Center. The images marry well with the content while keeping the website balanced with white space.

Custom WordPress Theme that has an easy to update interface and image lightboxes that can grow to support all of the Centers marketing and promotional activities.