May102013
Posted by Rosepapa in Hot Off The Press, Online Marketing, Web Design Strategy | Comments:
Link Building Done the Wrong Way Can Actually Destroy Your Google Presence In the “old days,” which was only a year or two ago, link building was thought to be one of the most important SEO strategies along with well-optimized web pages. Today, not so much; in fact, link building done the wrong way can actually destroy your Google presence! Your time will be better spent creating valuable, unique content and focusing on other effective marketing tactics that build brand awareness, such as social media, ... Continue reading →
Apr292013
Posted by Rosepapa in Hot Off The Press, Marketing and Web Design Articles, Web Design Strategy, Web Design Tips and Articles | Comments:
Taking your business online can be exciting, and it’s understandable you want to do it in the most cost-effective way possible. However, when it comes to ‘free’ or low-cost websites versus a fully functional website you own, is there a difference? When it comes to your success online and growing your brand, a one-size-fits-all website solution is NOT a good idea! A leased website is fine if… A ‘leased’ website may be fine if you’re a one-man show just starting out, but what if you ... Continue reading →
Apr242013
Posted by Rosepapa in Web Design Strategy, Website How To's | Comments:
Your ‘about’ page or company profile needs to show those who are interested who you really are, not read like a boring biography. How many times have you arrived on a website and gone to the ‘about us’ page to find very little that builds your trust or comfort level with a company? People want to know who you are, and why they should choose your company over your competitors. Here’s how to give your company profile a little TLC: Throw in a little personality. ... Continue reading →
Apr142013
Posted by Rosepapa in Inspired Business | Comments:
I recently launched a new online community for artists, creative individuals, and creative based businesses. The new website, aptly named Art & Design Inspiration, is where individuals will find encouragement, inspiration, tips and resources, and be able to enjoy a bit of self-promotion. While I thoroughly enjoy both the creative and technical aspects of website design, I understand too that businesses not only want an effective website to make their companies and brand more visible online, but that many desire to engage in a community ... Continue reading →
Apr142013
Posted by Rosepapa in Hot Off The Press, Promotional Marketing, Website Design for Photography Firm, Website Promotion | Comments:
Online businesses today know that “content strategy” has become a buzz-phrase used by many online marketers today, and that it includes creating great content for not only websites, but blogs, social media and more. You may have already begun integrating a content strategy into your SEO efforts, but what might you be missing in all this? That it’s not just about content promotion, social signals, getting more targeted traffic and conversion. It’s about your brand, and how your audience interacts with it! Here’s a news ... Continue reading →
Apr122013
Posted by Rosepapa in Branding, Branding - What is it? | Comments:
Many people mistakenly believe that their brand, identity, and logo are all one and the same – they’re not. While they are all integral aspects that work in unison to form a perceived image of your product or business, all play different roles. A logo is a mark or icon which identifies your business or company in its simplest form, while a brand is how your company is perceived overall at an emotional level. Identity forms a portion of your brand and includes the visual ... Continue reading →
Mar312013
Posted by Rosepapa in Hot Off The Press, Marketing and Web Design Articles, Marketing Trends for 2013, Promotional Marketing | Comments:
What do you call 3 jam packed days, 27 hours filled with entrepreneurs and marketing inspiration? Energizing for starters and an all you can consume smorgasbord of marketing inspiration! I thoroughly enjoy meeting people who are in their element and living out their passions and making a businesses of it. One thing I can say for Infusionsoft is that they have made their vision to grow into a thriving company a reality and at the same time are helping other businesses realize their dream through ... Continue reading →
Mar222013
Posted by Rosepapa in Uncategorized | Comments:
Flancer’s project: Website Design, Branding, and Overall Makeover Filled with fun and interactive features which were coded in to the custom WordPress website, we worked to incorporate the personality and atmosphere central to the two Flancer’s restaurants. Jeff Flancer’s love of music spills over into the theme of the restaurants with the record covers he collects and uniquely named menu items such as the “Two Tickets to Paradise” shrimp warm. The project was extremely involved and demanded an intense level of design work along with ... Continue reading →
Mar182013
Posted by Rosepapa in Marketing and Web Design Articles, Web Design Strategy, Web Design Tips and Articles | Comments:
Having a website that’s simple to navigate is essential; when your visitor can’t find what he or she is looking for quickly, it’s off to your competitors in a matter of seconds. When you think about it, the navigation is the ‘brain’ of your website, after all it is the key to visitors finding the information they are looking for quickly and easily. Most authors wouldn’t dream of writing a how-to book or guide without an index or table of contents to help the reader ... Continue reading →
Mar052013
Posted by Rosepapa in Hot Off The Press, Small Business Marketing Articles, Uncategorized, Web Design Strategy, Web Design Tips and Articles, WordPress Website Design | Comments:
Web design is something many companies attempt to do themselves these days, which is understandable considering easy-to-use open source platforms such as WordPress. While it’s always good to save money when and where you can, the design of your website is not a good place to cut corners. Why do you need to hire a professional to do the work? High quality design. A decade ago, it was fine to build a website even if the finished product wasn’t all that great; there wasn’t the ... Continue reading →
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